Know which buyers to call today.

On every plan

When someone clicks an item in your email or asks about one, they move up your pipeline on their own. Your reps open one page and see who to call first, instead of guessing from a spreadsheet.

app.inventorymailer.com / contacts / pipeline / today
The Inventory Mailer Today page for Second Star Equipment: three overdue follow-ups, three due today, and new leads who asked about specific items.
How it works

The email does the first sort.

Start from a template.

Stages like New, Interested, Quoted, and Sold, ready to use. Rename any of them, add your own, or start from scratch.

Let the email do the sorting.

Email someone new and they move to Reaching out. Click an item and they move to Interested. Ask about one and they are added to your pipeline.

Open Today and make the calls.

Follow-ups that are overdue or due today, new leads, and everyone who clicked since yesterday, on one page.

app.inventorymailer.com / contacts / pipeline
The Inventory Mailer pipeline: the dealer template's stages as tiles, each with a count of the buyers in it.

Rules only move people forward. When you move one person by hand, the rules leave that move alone for two weeks by default, so an automatic rule never undoes a call you just made. Every rule reads as a plain sentence you can switch off or rewrite. And because it is one stage for each contact, fed by how they respond to your email, it sits happily alongside a CRM if you already have one.

Keeping them warm

The new-arrivals email sends itself.

Set it once: every Monday at 9, or every morning but only when at least five new items have come in. A run with nothing new is skipped, not sent empty, and every run is listed with what it did.

Each send is a real campaign under your normal monthly allowance, so the clicks it earns move people along the pipeline like any other email.

app.inventorymailer.com / campaigns / automations
The Inventory Mailer automated campaigns list: a daily new-arrivals email that is active, and a weekly digest that is paused.
Sending by stage

Email the people who are close.

When you build a campaign, send it only to people in Interested and Talking, or leave out everyone already in Sold. The price drop goes to the buyers it might move.

Find out who is actually shopping.

The pipeline and automated campaigns are on every plan, including Starter. Set one up during your trial and send your next email into it.